Mohd Haseen — SEO, GEO/AEO & Performance Marketing Consultant

About

Seven years of making search and paid media pay for themselves.

I’m Mohd Haseen, a Freelance Digital Marketing Consultant and Performance Marketer with 7+ years of experience in SEO, Google Ads, Meta Ads, social media marketing, and lead generation. I started my career in SEO for travel and hospitality websites, where I developed a strong foundation in technical audits, on-page optimization, keyword research, and link building. Over the years, I have worked with businesses across manufacturing, healthcare, travel, education, production, and B2B industries.

My strength is combining SEO and paid advertising with data-driven strategies to generate measurable business results. I have managed multi-channel campaigns, optimized ad performance, and generated thousands of leads through audience targeting, campaign optimization, and A/B testing. I also use Generative AI tools such as ChatGPT, Gemini, Claude, and Flow for ad creatives, copywriting, research, and marketing workflows.

Today, I work independently with businesses to improve their online visibility, generate qualified leads, and build sustainable digital growth.

7+ YearsSEO & performance marketing

10+brands managed end-to-end

3.73Kleads generated, single account

What I do

Five services, one goal: growth.

Each service has its own reporting process — but all are measured by the same goal: quality leads at a sustainable cost.

SEO

Technical audits, on-page improvements, local pages, and useful content — all focused on getting real keywords to page 1, not just increasing numbers.

GEO / AEO / AIO

Structuring content and schema to help brands appear in Google AI Overviews, ChatGPT, Gemini, and Perplexity — the new way people search online.

Google Ads

Search, P Max Campaign and lead-generation campaigns — focused on audience targeting, campaign optimization, A/B testing, and improving lead volume while reducing cost per lead.

Meta Ads

Facebook & Instagram lead-generation campaigns — focused on audience targeting, creative testing, campaign optimization, and generating quality leads at a better cost per lead.

Performance Marketing

Managing Google and Meta Ads campaigns, targeting the right audiences, testing creatives, optimizing campaigns, tracking and generating quality leads at a better cost.

Results

Case studies, with the actual numbers.

Based directly on client rank-tracking data and ad account reports — with real figures, not rounded or estimated numbers.

Industrial manufacturing

Pune Techtrol

Level and radar transmitter manufacturer. Ten competitive B2B keywords tracked monthly from a near-invisible starting position across process automation and instrumentation terms.

On Page SEOTechnicalOff Page SEOKeyword tracking

ultrasonic level transmitter manufacturer in punePage 8 → Page 1

level measurement in process automation in punePage 9 → Page 1, #1

Tracked keywords

10 / 10 reached Google Page 1 within 9 months

Started mostly on pages 5–9. By October, every tracked keyword was on page 1, several holding the #1–#2 spot.

SEO · On-page + technical

Industrial manufacturing

Vedant Tool

Cutting tool and carbide tooling manufacturer. High-intent, high-competition keywords like "carbide cutting tools manufacturers in india" — the kind procurement teams actually search.

SEOContentKeyword tracking

carbide cutting tools manufacturers in indiaPage 3 → Page 1, #1

cutting tool manufacturers in IndiaPage 4 → Page 1, #2

Tracked keywords

7 / 9 on Google Page 1 within 7 months

Two keywords hit the #1 spot outright; the remaining tracked terms moved from pages 3–9 up to page 1–2.

SEO · Competitive B2B keywords

Industrial manufacturing

Eureka Engineering Enterprises

Thermocouple and temperature-sensor manufacturer. Alongside classic rankings, two tracked keywords started earning placement inside Google's AI Overview panel — early proof of GEO work paying off.

SEOGEO / AEOKeyword tracking

thermowell manufacturers in PunePage 3 → Page 1, #2

mineral insulated thermocouple manufacturers in IndiaPage 5 → Page 1 · AI Overview

AI Overview inclusion

2 keywords surfaced inside Google AI Overview

Most of the 9 tracked keywords were holding page 1 by campaign end — with a handful also cited directly inside AI-generated answers.

GEO in practice, not theory

Precision instruments

Zoller India

India arm of a global precision tool-presetting and measurement brand. A tight set of nine high-value keywords, tracked for both classic ranking and AI Overview presence.

SEOGEO / AEO

tool presetter in IndiaPage 1, #7 · AI Overview

tool management software in IndiaPage 1, #1 · AI Overview

Current snapshot

7 / 9 keywords on Page 1

5 of those 7 also appear inside Google's AI Overview for the same query — direct evidence that AEO work shows up in AI-powered search, not just classic SERPs.

SEO + GEO, side by side

Local & multi-city SEO

NVSP Traders

E-waste management and recycling company. Instead of one city, the brief was nine — building and ranking location-specific pages for every metro the client services.

Local SEOLocation pagesMulti-city scale

Cities ranked simultaneously

9 cities Meerut, Noida, Delhi, Gurugram, Pune, Mumbai, Chennai, Bangalore, Ahmedabad

E-waste management keywords tracked and ranked on or near page 1 across all nine locations — home-city Meerut leading, with the rest built out city-by-city on the same playbook.

Scalable local SEO

Local SEO · Google Business Profile

Janta Enterprises

Google Business Profile optimization focused squarely on the metric that actually matters for a local business: the phone ringing. Profile categories, posts, Q&A, and photos tuned to keep the listing active and call-ready.

Local SEOGoogle Business ProfileCall tracking

Mar 2026 – 14 Aug 2026

683 calls placed directly from the Business Profile

Tracked inside Google Business Profile insights — calls stayed in the 130–160/month range through the summer before a seasonal dip, all sourced straight from the profile with no separate landing page.

GBP · Direct call attribution

Manufacturing media

The Machine Maker

Manufacturing news and industrial media site. The bottleneck wasn't content — it was structure: weak internal linking, technical debt, and thin authority signals holding back an otherwise content-rich site.

Technical SEOInternal linkingBacklinks

10-month program

Restructured internal linking into topic clusters

Rebuilt internal linking into pillar/cluster structures, resolved crawl and indexing issues, and grew organic traffic, session duration, and quality industry backlinks.

Technical foundation, then growth

Performance marketing · Google Ads

D Third Eye Studio

A 24-month lead-generation account run end to end: audience targeting, ad copy testing, and continuous bid and budget optimization — the paid-media counterpart to the SEO work above.

Google AdsLead GenA/B testing

24-month performance

3,730 leads on ₹3.45L total ad spend

Average cost per lead held around ₹92.44, brought down over time through audience targeting, creative A/B testing, and ongoing campaign optimization.

Paid media, tracked to the rupee

Experience

Seven years, four roles, one thread.

From SEO execution on travel portals to running full-funnel performance marketing for manufacturing, healthcare, and education brands.

Feb 2024 — Present

Digital Marketing Consultant

Lernex Digital · also running Hash Digitech, own practice

Managing Google Ads & Meta Ads for lead generation across clients including Arif Haj Umrah Tour, Aurum Films, and D Third Eye Studio.
Running SEO for NVSP Traders and Blue Orbit Animation Institute, and managing multiple manufacturing-sector websites end to end.
Building AI-assisted workflows into ad creative, copywriting, and campaign optimization.

Nov 2021 — Feb 2024

Digital Marketing Manager

Echrontech, Delhi

Led end-to-end SEO, Google Ads, and social media across multiple brands, including jointsolar.in, Oraliah Dental Clinics, and IIA Group.
Ran social media marketing for two healthcare clinic clients (Elysiann Physiotherapy and Skin Care) alongside lead-gen paid campaigns.

Oct 2018 — May 2021

Social Media Marketer

Myra & Co., Ghaziabad

Planned and executed B2B & B2C social strategy across Facebook and Instagram, including surgical-instruments healthcare brand FusionKraft.
Generated inbound business inquiries through a mix of organic and paid social.

Jun 2016 — Sept 2018

SEO Executive

Comfort Your Journey, Gurgaon

Handled technical audits, on-page optimization, and link-building for a portfolio of travel and hospitality portals.

Rankings are the means. Leads are the point.

Seven years of making search and paid media pay for themselves.

Five services, one goal: growth.

SEO

GEO / AEO / AIO

Google Ads

Meta Ads

Performance Marketing

Case studies, with the actual numbers.

Pune Techtrol

Vedant Tool

Eureka Engineering Enterprises

Zoller India

NVSP Traders

Janta Enterprises

The Machine Maker

D Third Eye Studio

Seven years, four roles, one thread.

Digital Marketing Consultant

Digital Marketing Manager

Social Media Marketer

SEO Executive

Platforms & skills

Search, AI Search & Tools

Paid & Commerce

Build & Create

Tell me what you're trying to grow.